DeskLink Media was formed in 1990 by Lore Watterson. With the advent of more powerful graphics display on desktop computers and the availability of desktop publishing, DeskLink Media was able to specialise in publishing and graphic design and has been going strong ever since. In 1990, with the political changes, the establishment of freedom of the press in South Africa, the unbanning of the ANC and international support for the new democratic South Africa, new publications could enter the magazine and book sector. DeskLink Media published Challenge Magazine for Beyers Naudé’s Institute for Contextual Theology about the insights of the liberation era and challenges into the transformation period. This magazine was published for more than ten years by DeskLink Media. Focus Magazine was produced for more than nine years by DeskLink Media for the Helen Suzman Foundation, an independent, non-partisan think-tank in South Africa dedicated to promoting liberal democratic values and human rights in post-apartheid South Africa. Together with the ANC Women’s League, while working with returning exiles from around the world, The Rock was conceived and established. To reflect the changing arts & culture scene and to give an unbiased view of the emerging artists in the new democracy, Creative Feel (then Classicfeel) Magazine was started by DeskLink Media in 2001. Over the years the magazine has become the premier arts, culture and lifestyle publication in South Africa, with a targeted readership in both the ‘High Net Worth’ economic group and the young emerging artists. Creative Feel caters for readers of all demographic backgrounds and cultures who have a vested interest in culture – visual art, performance art, music, heritage and the pursuit of quality. Through the establishment of the highest editorial and aesthetic standards, Creative Feel has become the magazine of choice for these enlightened individuals.