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World-renowned dancer and choreographer Gregory Maqoma has travelled from continent to continent to sold-out shows and has garnered a reputation of excellence for himself and his Vuyani Dance Company (VDC). This, however, is just one facet of his career as he is also a successful arts administrator and businessman. Creative Feel spoke to Maqoma about the business behind dance......Read More

In the next issue of Creative Feel

Twenty-Five Years of Extraordinary Dance



20 YEARS OF DEMOCRACY, created for the Department of Arts & Culture, South Africa

MZANSI GOLDEN ECONOMY, created for the Department of Arts & Culture, South Africa

ROLEX, a manual created to highlight Rolex's work within the international arts sector

30 YEARS of the STANDARD BANK YOUNG ARTIST AWARDS, a celebratory look back at past winners, created in partnership with Standard Bank

THE ART OF  WAR HORSE, a project between DeskLink Media and Rand Merchant Bank to celebrate the production of War Horse coming to South Africa

TURBINE ART FAIR Catalogue 2014, created for the forum company

TURBINE ART FAIR Catalogue 2015, created for the forum company



Presentation created for the launch of Creative Feel

Corporate video explaining the need for the Classic Woman supplement



DeskLink Media was formed in 1990 by Lore Watterson. With the advent of more powerful graphics display on desktop computers and the availability of desktop publishing, DeskLink Media was able to specialise in publishing and graphic design and has been going strong ever since.


In 1990, with the political changes, the establishment of freedom of the press in South Africa, the unbanning of the ANC and international support for the new democratic South Africa, new publications could enter the magazine and book sector. DeskLink Media published Challenge Magazine for Beyers Naudé’s Institute for Contextual Theology about the insights of the liberation era and challenges into the transformation period. This magazine was published for more than ten years by DeskLink Media. Focus Magazine was produced for more than nine years by DeskLink Media for the Helen Suzman Foundation, an independent, non-partisan think-tank in South Africa dedicated to promoting liberal democratic values and human rights in post-apartheid South Africa. Together with the ANC Women’s League, while working with returning exiles from around the world, The Rock was conceived and established.


To reflect the changing arts & culture scene and to give an unbiased view of the emerging artists in the new democracy, Creative Feel (then Classicfeel) Magazine was started by DeskLink Media in 2001. Over the years the magazine has become the premier arts, culture and lifestyle publication in South Africa, with a targeted readership in both the ‘High Net Worth’ economic group and the young emerging artists. Creative Feel caters for readers of all demographic backgrounds and cultures who have a vested interest in culture – visual art, performance art, music, heritage and the pursuit of quality. Through the establishment of the highest editorial and aesthetic standards, Creative Feel has become the magazine of choice for these enlightened individuals.

our team

Lore Watterson

Publisher & Editor-in-Chief

Chris Watterson

Co-Publisher & Production Director

Debbi Smith

Financial Director

Angelina Ramano


Khumbulani Dube


Tamaryn Greer

Deputy Editor

Natalie Watermeyer

Features Editor

Mxolisi Gumbi


Nondumiso Msimanga


Oupa Sibeko

Marketing Intern

In addition to magazine publishing, DeskLink Media has edited and produced several

books in the arts a Culture environment in South Africa:

Loerie Awards Annuals: three volumes; Association of Marketers.

Creative Craft South Africa and Legends of South African Craft; for Zanele Mbeki.

Reflections: three volumes, Showcase of the Department of Arts and Culture (DAC).

Crafting New Pathways; Minister Dr Pallo Jordan.

Investing in Culture, six volumes; DAC.

Creates: The vibrancy of SA Culture, seven volumes; DAC.

South African Cultural Guide, World Cup Soccer; DAC.

Woman on Purpose, Resilience and Creativity of the Founding Women of Phumani Paper; University of Johannesburg.

Art of Business, The Rand Merchant Bank Corporate Art Collection; RMB.

Art of the War Horse, The Rand Merchant Bank Corporate Partnership; RMB.

25 years of Standard Bank Young Artists; Standard Bank.

30 years of Standard Bank Young Artists; Standard Bank.

Timeless Value, The Story of the South African Mint; SA Mint Company (Pty) Ltd.

The Lighter side of Life on Robben Island; Makana Investments.


Awards received by DeskLink Media:

Magazine Publishing Association South Africa:

MPASA Pica Award, 2001, Magazine Publishing Excellence, Entertainment and Arts.

MPASA Pica Award, 2001, Magazine Publishing Excellence, Best Magazine Entertainment and Arts.

MPASA Pica Award, 2005, Magazine Publishing Excellence, Entertainment and Arts.

MPASA Pica Award, 2009, Magazine Publishing Excellence, (Best cover, Nadine Gordimer)


The Arts & Culture Trust (ACT) Award, 2005.

Celebration of Excellence in South African Arts, Culture and Creativity, Media.


Basa (Business and Arts) Award, 2006,

Celebrating business partnerships with the arts. 'Young Women Artists Series 2006’.

Basa (Business and Arts) Award, 2011, Media Sponsorship, ‘Dance Umbrella’.


South African Mbokodo Award 2013 (to Lore Watterson),

This award is recognising the impact that the country’s women have had in the area of arts, culture and heritage. ‘Promotion of Arts in the Media’


DEC 2015/JAN 2016





JULY 2015

MAY 2015

APRIL 2015

JUNE 2015

MARCH 2015


DEC 2014/JAN 2015




JULY 2014


JUNE 2014

MAY 2014

APRIL 2014

Under the continued editorship of Lore Watterson, Creative Feel is the foremost publication reporting on the creative industries in South Africa and the world at large, Creative Feel has become a ‘go to source’ of information and inspiration for international cultural institutions and corporates.


Due to the respected name in the industry, many artists have used Creative Feel as a springboard to greater things through our connection with corporate funders. Examples include Pretty Yende, Anthea Moys, John Vusi Mfupi, Pumeza and Gregory Maqoma, all of whom have been booked for corporate functions, concerts or received funding following a partnership with Creative Feel.


Due to its presence in international embassies, cultural institutions such as the Goethe Institut and Institut Francais, and being in the hands of cultural attaches and consulate generals, Creative Feel has become a reliable way for these institutions to stay up-to-date with the South African arts and culture scene, as well as a means to identify young, upcoming artists.


As media partners to a wide range of high-profile events on the South African arts scene, Creative Feel has built a following among readers with an interest in and support of the creative industries. Due to the nature of these events, these readers include key decision makers in some of the top arts funders in the country. Examples include the Rand Merchant Bank Starlight Classics concerts, Standard Bank Joy of Jazz and Standard Bank Young Artists Awards, Full Moon (Vuyani Dance Company’s 15 year Celebration) and the Turbine Art Fair among others.


Creative Feel is a platform for projects to grow legs and secure much-needed local and international exposure. Due to the role in the creative industries and the understanding of these, the focus is on the future of all the projects the team partners with – whether this be ensuring future coverage in the magazine as the project grows or assisting with contacts and funding where possible.



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